The Definition of Digital Marketing

What is digital marketing?What is it for?People make it a lot more complicated than it is.But, it's really easy to understand which is why I wanted to make this detailed introduction video that will just break it down for you.Hi everyone, I'm pon Mahesh, and today I'm going to break down the definition of digital marketing by mean my own words.

Before we get started I added a complete guide book for this please get it by entering the email id and win a chance to get a consultation call Essentially, digital marketing is a form of marketing that encompasses the use of digital tools or channels to communicate to your audience.A good example of this is a channel that you may use to communicate to your audience is Facebook.When you post on Facebook, whether you have one follower or a million, you're communicating to your audience.

If you use tools like mini Chatto put a Facebook message outer text message out, that's another example of using a tool to communicate to your audience. These are examples of digital marketing. Now, businesses can leverage digital channels, such as social media, search engines, emails, and other sites to connect with their audience, right.

So, it's not necessarily just the channels that you may be thinking of like Instagram or LinkedIn. Search engines are a good example of a channel that's super popular and so is email. I know a lot of people are saying that email is dying, but they've been saying that for over 10 years and trust me, it is not dead. It's being used more and more and more because it's a cornerstone of corporate communication.

Now, there are many different aspects of digital marketing. For example, in a digital marketing agency, you may find a social media marketing department or an SEO department or even a UX department, right. These are all examples of different departments that can happen to encompass digital marketing campaigns. They all make up one big picture which is creating your brand presence online.

That's the goal. So, when you think about UX, you're likeUX's design, Neil, how is that related to digital marketing? Well, when someone lands on your website, that's your brand, that's your presence. How are you communicating that message out when people land? That's all part of digital marketing. Just like when you post an image on Facebook, sometimes that image is a photo, other times it's graphic.

You may be using tools like Canva which is free to create that image. Now, there's also traditional marketing. So, I want to break down digital marketing versus traditional marketing so that way there's no confusion. Traditional marketing is essentially the same idea as digital marketing except for the idea of the online component of the digital component.

For example, traditional marketing would be using tools like billboards, print ads, magazines, newspapers, direct mail, phone calls, like dialing and saying hey, would you buy X, Y, and Z from me versus using WhatsApp, which would be more digital. Doing direct phone calls, that would be more traditional.In other words, traditional encompasses a form of physical marketing.

Digital would be using tools like social media channels, emails, search engine optimization, blogging. You pretty much get the picture. So, why does digital marketing matter? Well, Google and Facebook generate more revenue than any other traditional media company out there because they control more eyeballs.That's why digital marketing matters.It's where the attention is.Look around you.Odds are at least half the people that you're looking at right now have a phone and are on it, right.I'm not talking about the phone in the pocket, I'm talking about they're literally on their phones.

They got the Apple AirPods in their ears or headphones, they're doing something with their phone.That's where people's attention and eyes are.If that's where their eyes and attention that's where there's money to be made.Now, how many of you actually look at billboards? Chances are, a bus comes by with a billboard or you see a billboard on the street, you probably ignore it.That's why Google and Facebook are much bigger than any traditional media company out there.

So, is digital marketing worth it for your business?Well, chances are it is.It's worth it for almost every business out there other than ones that are like government-related, and the reason being government type businesses are more contract basis where you don't really need digital marketing for that.But, typically for almost every single business, you can do well through digital marketing.

Now, if you're not sure where you can get started with digital marketing, you can use tools like Ubersuggest.You can type in any of your competitor URLs or if you don't know your competitors you can type in any keywords and Ubersuggest will show you all the people rank for it.That'll give you ideas for competitors.

Now, if you have any questions, you're not sure where to get started for digital marketing even after reading this post, that's okay.Leave a comment below and I'll help you and I'll respond to whatever questions you may have.If you are looking for help like someone to just help and do it for you, check out my ad agency, Groarz branding agency.If you enjoyed this post like it, share it, leave a comment, tell other people about it

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